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MICROSKILLS PLATFORM

Re-imagining education with bite size learning.

Service design - Digital Product Design

8 weeks

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Overview

A NSW-based education provider wanted to provide up-to-the-minute training solutions that address regulatory changes, rapid advancement in industry technologies and niche skill requirements for individuals and teams. However, before investing in a multimillion-dollar project, they wanted to validate their ideas and use lean design methodology.

PROCESS

Our process has been broken up into 5 main areas. 

Outcomes

Through a collaborative effort, we were able to transform a basic concept into a fully-realized product. By generating over 50 ideas and utilizing group discussion and voting, we were able to narrow down our options and design a product with an optimum flow. Through prototyping and testing, we were able to validate our hypotheses and identify any usability issues or opportunities. This allowed us to create a well-documented and tested product that was ready for development, ensuring a successful outcome.

200 +

Initial Screens

50

Hi-fi Screens

9

Users Tested

1

Pixel Perfect Prototype

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Understanding

Our first step to any project is understanding where to focus and what's important. Here at some steps during our Understanding phase.

Define

The project aimed to address the market shift towards smaller, skill-specific certificates as opposed to traditional degrees and diplomas. The client sought to develop a platform that could offer this capability and integrate with their existing offerings.

Scope

It was necessary for everyone to be on the same page about scope and deliverables so early stage alignment was key. 

Immersion

In order to create a unified experience and platform we needed to immerse ourselves in everything that was our client. 

Market Research

It was important that we became experts in the field of micro skilled education. We researched what ever information we could leverage to best understand this field. 

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Research

After we've understood the focus areas, we need to get stuck into the research. Here are some steps taken during our research phase. 

Stakeholder Interviews

We conducted stakeholder interviews to gather insights and feedback from key individuals involved in the project. These interviews were crucial in helping us understand the needs, expectations, and pain points of our stakeholders, which in turn informed our design decisions. By listening to their perspectives and incorporating their feedback, we were able to create a more user-centered and effective solution that met the needs of all stakeholders involved

User Interviews

We gathered valuable insights and feedback from the end-users. In this particular case, we interviewed 6 current students of the education service provider to gain a better understanding of their needs, pain points, and expectations. By doing so, we were able to identify areas of improvement and tailor our service to better meet their needs. The insights gathered from the user interviews helped us to create a more user-centric design and improve the overall user experience.

Competitor Benchmarking

We conducted thorough research on the micro education market to determine who the key players were and what they were doing well. By analyzing the best practices of our competitors, we were able to identify elements that we wanted to replicate and adapt to our own strategy. This approach allowed us to stay ahead of the curve and deliver the best possible experience to our customers.

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Mapping and Analysis

Making sense of all the research. This is where we collect and group our research and try make sense of it all so we know how best to design and build for the future. 

Synthesise Findings 

This is where we pieced together all of our findings from interviews, and establish the common threads among customers. 

Create a journey map

This is where we created a comprehensive journey map of how a student currently experiences their offerings, and where the issues and opportunities are. 

Workshopping

With all of our knowledge combined from research and interviews, we now brought all our heads (ours and our clients) together to brainstorm how we could best address these opportunity areas. The outcomes from this session were a batch of ideas that had been voted on and agreed upon by the wider team, leaving us in a great position to progress with our design sprints. 

Understanding tomorrow

We've got the ideas, now it's time to piece them together. What does our ideal journey map of tomorrow look like? We have an idea of the ideal experience and now it's time to map it out. 

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Design Sprints

We've got an idea of what the research shows, we know what we need to be focusing on. Pixels ready?! Let's sprint!

 aWe set up two design sprints across 2 weeks to design, test and iterate. 

Design Sprint x 2

User-flows
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The path a user takes to complete a specific task on a website or app. It outlines the steps a user takes, the decisions they make, and the actions they perform to achieve their goal. User flows help designers identify potential pain points and improve the user experience.

UI & Prototyping
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The team created a tangible representation of their ideas. This involved building a prototype that can be tested and refined based on user feedback. We leaned on the existing UI design system this organisation already had in place, while aligning new elements with the existing style.

User Testing
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We conducted user tests with 5 users per sprint to ensure that our product meets the needs of our target audience. By observing how users interact with our product, we can identify pain points and areas for improvement. This allows us to make data-driven decisions and create a better user experience.

Iterate
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Based on the results, we iterated our designs and made refinements to enhance the user experience. This process allowed us to create a final product that meets the needs and expectations of our users.

Learn More

To learn more about this project or any of our other projects. Please contact us and we'll be happy to walk you through our work. 

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