UX and Product Designer

I’m Asher Rocklin, a senior product designer and UX strategist with over a decade of experience helping startups and enterprise companies turn complex ideas into seamless, user-centric digital experiences.

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My work sits at the intersection of UX design, product strategy, and service design, with a focus on making AI, SaaS, and data-driven products intuitive and accessible. I’ve led design initiatives for Accenture Song, Industrie & Co, and Reboot.ai, collaborating with teams across New Zealand, Australia, Hong Kong, Dubai, and New York.

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What I Do Best:
User Research & Strategy → Identifying pain points, mapping user journeys, and designing frictionless workflows.
UX & Product Design → Creating intuitive interfaces, wireframes, and prototypes that drive engagement.
AI & SaaS UX → Making complex, algorithm-driven platforms more understandable and actionable.
Service Design → Designing seamless onboarding, engagement, and retention strategies for digital products.
I thrive in fast-moving environments where I can bridge the gap between product, design, and business goals, ensuring every decision is data-informed and user-driven. Whether it’s refining an onboarding experience, optimizing a dashboard, or validating a new product concept, my goal is to create meaningful, high-impact digital experiences that people love to use.

Let’s Build Something Great

If you're looking to improve your product’s usability, engagement, or onboarding experience, let’s connect. I'm always excited to tackle new challenges and bring clarity to complexity through design.